Journalism sits at the heart of how information moves in our society. Today’s media landscape is fast changing and digital first. Reporting is still core to the craft but journalism careers now span writing, editing, producing, digital content and audience engagement.
In Australia and beyond, professionals with strong communication skills, curiosity and digital fluency are in demand across media, publishing and creative industries. Whether you love storytelling, research, editing or strategy, there are multiple pathways you could explore.
Here are 10 real journalism careers shaping how stories are created, shared and consumed.
Image above: Group of Collarts Journalism students on set for The Project TV Show
1. Journalist
Journalists research, report and write stories for news outlets, online platforms, magazines and broadcast media. They are responsible for accurate, engaging coverage of issues, events and topics that matter.
2. Editor
Editors shape content quality, clarity and voice. They work across newsrooms, magazines and digital media, refining and directing what gets published while ensuring editorial standards are met.
3. Producer
Producers organise and oversee content production workflows. In broadcast and digital media, they coordinate teams, plan coverage, shape content direction and ensure deadlines are met.
4. Digital content creator
Digital Content Creators make multimedia content for websites, newsletters, video platforms and social channels. This work involves writing, video, audio and visual storytelling to connect with audiences in engaging ways.
5. Podcaster or audio producer
Podcasters create spoken word storytelling, interviews and narrative audio works. In journalism, podcasts have become essential for deep reporting, analysis and documentary-style storytelling.
6. Social media manager
Social Media Managers plan and execute content strategies tailored to each platform. They grow audiences, engage communities and adapt editorial content for fast-moving digital environments.
7. Publicist or media relations specialist
Publicists and media relations specialists help individuals, organisations and brands communicate with audiences and journalists. They manage public perception, build media opportunities and craft messages across platforms.
Image above: Group of Collarts Journalism students recording at NOVA radio studios.
8. Investigative reporter
Investigative Reporters delve deep into topics, uncovering information that may be overlooked or hidden. These roles require persistence, ethical judgement and strong research skills.
9. Feature writer
Feature Writers craft long-form narratives, profiles and essays. They often work across print and digital media, providing in-depth context and human interest to stories that go beyond breaking news.
10. Online publishing manager or content strategist
Online Publishing Managers and Content Strategists work at the intersection of editorial and business strategy. They use analytics, audience insight and media trends to shape content direction for digital platforms.
Journalism is adapting to a digital first world. Newsrooms, digital publishers and creative agencies are looking for professionals who can write clearly, think critically and connect with audiences across screens.
As explored in Building a career in journalism: Summer’s creative journey, real journalism careers are often built through hands-on experience, internships and industry collaborations. Summer's story highlights how practical work and mentorship can accelerate entry into competitive media roles.
A journalism career often involves a combination of writing skill, digital literacy, editorial judgment and an ability to adapt as platforms evolve. Many professionals work across multiple roles through their careers, moving between reporting, producing, editing and strategy.